Tuesday, February 26, 2013

"Ride More"

So said the biking superstar Eddie Mercxx. Being a Cambridge company, we're big fans of everything cycle-centric so we put together a little book of cycle-mania. That Mercxx quote and many other inspirational and fun sayings are included in a fun title that's available now:

"Those who wish to control their own lives and move beyond existence as mere clients and consumers – those people ride a bike." ~ Wolfgang Sachs

The ergonomic simplicity and dynamic beauty of the bicycle has won it, in all its forms, legions of fans since the mid-19th Century. For over 150 years, the pedal bicycle has given us an ideal a form of popular transport that is easy and free to use, is brilliantly beneficial to the user and has only the slightest impact on our environment. It is, for most of us, the epitome of form and function and deserves celebrating.

It will come as no surprise that, on occasion, it has moved many to eulogise its virtues. Lucas Wilde has collected here over 100 ideas, thoughts and considerations in praise of the bicycle; both striking and subtle, sober and funny; many meaningful - and some distinctly less so...

Also available on Kindle: